ORBIT is Optimizing Regional Businesses through Internet Technology. These seminars introduced participants to many Internet marketing tools that will help their small business develop and maintain a professional online presence.
In this interactive class, participants learned about:
- online marketing and why it matters to their small business
- many of the low- and no-cost tools that are available
- key success factors (do’s and don’ts, must haves vs. nice-to-haves)
- how to measure success
Participants also watched live demonstrations including:
- how to set up and use a basic website
- how to set up and use an email campaign
- “new media” and social media tools
including blogs, video, Facebook, Twitter, LinkedIn, Tweetdeck and Hootsuite
Participants also learned about:
- website hosts
- content management systems (CMS)
- search engine optimization (SEO)
- website analytics (how to measure and track visitors)